Be warned, you might need glasses by the time you finish reading this. I am not referring to spectacles for reading but you may very well decide that you need some Google Goggles, a software tool that helps webmasters to see their web sites through the eyes of Google.
Who Cares What Google Sees?
Webmasters care. Internet marketers care, too. If you want your web site to rank highly in search engine results, either for organic search or for pay-per-click advertising then you need to consider what the major search engines see when they look at your site. You need to see your site through their eyes, if you can.
What Difference Does It Make?
If a search engine decides that a webmaster is publishing a poor quality landing page simply for the purpose of funneling traffic to a third-party destination or to collect thousands of email addresses with a squeeze page then the search engines is going to give the whole web site a big “slap”. They will slap the web site with a “poor quality” rating and turn off supply of traffic. Sometimes they will allow pay-per-click traffic to continue at a grossly inflated price.
This has happened over and over again since 2006. Thousands of webmasters have woken up one day to see their web sites – and effectively their online revenues – turned off overnight due to one of these “slaps”.
Is There Any Way Around This?
Well, yes and no. There is something you can do, but it is not really a way around it. The way to avoid this altogether is to build a good-quality web site in the first place. You must build a landing page with relevant content that actually informs and helps your visitors. That is not a way around it. That is building a landing page or web site the way it should be done from the start.
The most difficult part of building a web site that matches what Google wants is knowing exactly what combination of content to put on your web site. What keyword density should you use? How many outgoing links should you have? What combination of text, graphics and video are ideal?
There is so much to take into consideration. Many people spend months trying to figure it all out, only to discover that the algorithm has since changed.
How Do Google Goggles Help?
The Google Goggles software has been designed by several internet marketers who collectively have spent millions testing out web site landing pages and pay-per-click marketing techniques. These developers have figured out an algorithm of web site ingredients that consistently results in a high quality score from Google for your web site. Then they developed a piece of software that can look at any web site and show you how it will be ‘seen” by Google.
A high quality score means Google gives your site a high approval rating and more traffic will be coming your way. And it also means you will receive traffic at lower minimum bid prices. So you benefit twice over!
There you go. If you can still wonder what people see in Google Goggles software after this, you must be blind. Or willing to find your way in the dark, anyway.
David Goldsmith is a professional freelance writer with many years of online business experience. If you would like more information on the new Google Goggles software [http://www.gggoggles.com] you can check it out at https://www.australiaglasses.com/