From celebrities to stay-at-home moms, sunglasses make a fashion statement for their wearers. Some people can afford the expensive, designer labels and others will settle on look-a-likes, or knockoffs, as they are often called. In either case, sunglasses are multi-functional. They do not serve only as accessories; they also protect the eyes from the elements, so function can be as important as form in choosing which pair to purchase. The decision to purchase a certain style of sunglasses can be as difficult for the buyer as it is for you as the seller.
Going Designer
Just because the economy has taken a downward turn does not mean that customers will always opt for a lesser priced item. Customers are most concerned with the value they are receiving. When selling a higher end product, such as designer sunglasses, customers expect your marketing and customer service to make them feel extra special. Remember to follow these rules:
o Showcase your online store with a professional, sophisticated site.
Customers expect fancy packaging for fancy items.
o Be an expert on the items you are selling. Develop a close relationship with your supplier and their knowledge will be yours.
o Obtain proof of authenticity from your supplier.
o Keep in touch with your customers. Be there to answer questions. Be available to help with any problems, and stand by your product with a guarantee.
Knockoffs
The competition is so stiff in the designer sunglasses world that it can be difficult to find good prices on authentic brands. Fortunately for you, knockoffs sell amazingly well. There are plenty of suppliers out there, so once again, research is the key. Cheaper does not mean better. Start with a small but varied sample order and run your own tests. Look for these qualities:
o Lens clarity and uniformity
o Smoothness vs. cracking
o Balance when set down on a level surface
As with any business decision, research will save you time and money in the long run. Select your suppliers carefully and get references. A long, healthy relationship means less stress in your daily business transactions and better deals over time. Suppliers want that strong, continuing association just like you do.
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