Think eyewear and you can’t but think Ray-Ban. This legendary brand, though founded in 1937, became popular in the 50’s with icons like Kim Novak and Marilyn Monroe wearing Wayfarers in public and in movies. Known for its immensely popular ‘Never Hide’ campaign launched in 2007, has been experimenting with its lenses and providing options such as B-15 XLT, G-15 XLT, Polarized lenses, Photochromic lenses, Gradient lenses, Ambermatic lenses, Flash lenses, Mirror lenses. This year, the brand introduced frames made of Memo-Ray (a material that is which is strong, flexible and light), Carbon Fibre (strong and light), Light Ray (light, strong and hypo-allergenic), Liteforce (durable plastic, strong, and lightweight) and titanium (lighter than steel or regular metal frames). But of all their offerings, it is remix that really steals the show and ups the ante.
Known to be a trend-setter, since its inception, has stayed on top of the game by innovating unique styles over the years, some of which have become brands on their own. Now, they’ve introduced remix – perhaps for the first time in the history of sunglasses, it is now possible to own specially designed or personalized sunglasses
To eyewear lovers who dream of owning a pair exclusively designed for them, it may seem like their prayers have been answered. Nine models of Ray-Ban originals are available under the remix version. These models include iconic styles of the brand like the Aviator, classic Wayfarer and Erika. A completely online process, customers can choose the size, style and colour of the frame along with the lenses to create their own unique remix.
It can be a bit of a challenge to make a clear choice with 13 different colour options for the frames and while the lenses in various gradient and mirrored tints. Lenses may be either standard or polarized. Ray-Ban also offers the option of choosing the colour of the carrying case to protect the sunglasses when not in use. And if this is not enough, one can also have up to four personalised phrases engraved on the temple tips and carrying case.
This is enough to inspire any eyewear lover with a little enthusiasm to create their own signature sunglasses for keeps. Could there be a better way to stand out in the crowd and get noticed! A true-blue eyewear lover and more so, a Ray-Ban lover will find it hard to resist Ray-Ban’s remix. There’s something about owing a unique pair of sunglasses that no-one else has!