Ask anyone that has been successful selling sunglasses and they will tell you that first impressions make for great sales. If you are new to the industry, or just looking to get some sagging merchandising back on track, you’ll soon find out that being organized when it comers to marketing is essential.
There are a number of great ways to display your inventory. However, you need to be aware getting the full effect from either countertop spinner displays or more permanent units that are backlit and built into walls. After all, sunglass displays are the epitome of being organized. Regardless of how professional and trendy the displays are, there has to be a plan behind how the sunglasses first appear to customers.
Successful sunglasses are grouped
In other words, the glasses need to be organized and grouped. In part, that means you need to keep the men’s, women’s and children’s sunglasses in their own sections, but there is more to successful product organization than just that. Taking a few minutes to understand your customer’s demographics can help you to locate each of these groups in the most beneficial part of your store. In other words, if you know retired people have been a strong customer base for your outlet or kiosk, place your product that is geared toward them close to the front doors or at eye level in a kiosk.
Remember that customers generally have a pretty good idea what they are looking for. That means sunglasses should be further grouped by category keeping all the Aviators and Wayfarers together and so on. It goes without saying that good organization leads to profits and making sure your retail outlet always has a fresh look tells returning customers, and people shopping for the first time, that you are engaged with the product. That means you need to rotate the stock every few weeks.
This rotation doesn’t need to be a complete overhaul. Sometimes just moving one style from the right to the left of a shelf will catch the eye of a potential customer that has been passing your outlet for weeks. Staying on top of your sales can help with the organizational aspects as well.
At the front of the store at eye level
If you are on a roll with a particular kind of Wayfarer or Cat Eye model of sunglasses, you should consider placing them closer to the front of your store at eye level where possible. On the other hand, if you have some models that haven’t been doing well where sales are concerned, placing them in an optimal location might just be the nudge to get them moving again.
When you are looking to increase the sales for your inventory of sunglasses, organization is one of the key tools that will help put money in your pocket. Understanding how preplanning the ways to show your stock makes it look clean and attractive is critical. You need to be sure your customers can find what they want quickly and easily because that will entice them to shop more. Beyond that, having solid organizational techniques under your belt makes other business functions like inventory a breeze.
Kirk Bachelder is the president https://www.glassescanada.com/, an online wholesaler of sunglasses and sunglasses displays. The tips found here in this article are real steps that Kirk has used to be successful in his own retail sunglasses business. For more great information check out Kirk’s sunglasses blog or follow him on Facebook.