When you hear people talking about rotating their stock, grocery stores and foodstuffs come to mind. However, rotating sunglasses can make a big difference when it comes to catching prospect’s eyes and turning visitors into sales whether your base is online or in a brick and mortar store. Here are a few ideas that will increase your bottom line.
Rotating your sunglasses is a great idea when you’ve got new products or lines that you want to display dominantly, but it is a good practice to keep genders and ages together regardless of what’s new or old. It works against your overall sales to mix up women’s and men’s sunglasses with the ones designed for children, but at the same time, putting all the men’s Wayfarers and Aviators in one location makes it easier to find these styles. People won’t mind walking around your kiosk to find the category they’re looking for, but mixing and matching too much will only make any display look disorganized and even messy.
Remember to take help where you can find it. Timing is important and it’s suggested that you rotate the stock at least once a month. The entire job is made easier with rotating displays. The countertop variety lets customers spin the unit so they can get a good look at all the choices and while the full length models do take up more floor space, clients can either spin the shelves or walk around the units at their leisure.
With the Internet emerging as a great way to sell sunglasses, innovation is also playing an important role when it comes to rotating sunglasses on your website. Picking the right platform can make all the difference when it comes to ease of use. Websites that have been designed on open source platforms like Joomla and WordPress provide you with the ability to change pictures, descriptions and even text at your discretion. That way, you can rotate the stock that gets seen on any given website page to suit your needs without having to call in programmers who drive costs up.
You need to draw attention to the new ways you’ve arranged your stock and signs are just the thing. Especially when you’re running your business in a crowded mall from a kiosk, this technique can give your rotation efforts an added advantage.
Signs are a great way to augment any of the rotating that you’ve done and any of these should follow a few simple ideas. Remember to highlight the lowest prices first in larger fonts. So if you’re running a half price sale and the first product is $10, the price for the second pair should be in larger type at $5.
Finally, it is important to look at the sales numbers in relation to any rotation. Finding out what works and what doesn’t might be a trial and error experiment at first. Keeping an eye on what goes out the door as you move products around by looking at the sale numbers is a great way of taking out the guesswork and developing a rotation strategy that works.
Kirk Bachelder runs https://www.cheapglasses123.com/sport-glasses and knows a thing or two about buying sunglasses wholesale, product rotation and marketing – for more great tips check out his blog.