For many years this was exactly what I would say to myself when faced with the prospect of buying a pair of sunglasses. I simply couldn’t see the point in spending more than $25 bucks on a pair of sunglasses. The fact that people spent $100 or more on a pair of sunglasses perplexed me. Then something happened. Something I never expected.
A friend of mine left their sunglasses at my house and forgot about them. So one day I tried them on. I liked them. As a matter of fact, I liked them a lot. So I started wearing these sunglasses. One day my friend noticed that the glasses were his and asked if this was the case. I copped to it and asked him how much they cost him. He said they were $150! I couldn’t believe it, but I had fallen in love with the sunglasses. He offered sto sell them to me for $75, seeing as how they were a year old. I agreed and bought the sunglasses, even though I had said I would never spend more than $25 on a pair of sunglasses.
That was over 8 years ago! That’s right; I’ve had the sunglasses that I spent $75 on for the past 8 years. I still like them, but it’s time for a new pair and I realized something. If I amortized the cost of these glasses that I love so much, they actually cost me less than I used to spend on sunglasses! I realized that by spending more money on my sunglasses, coupled with the fact that they performed so well, gave me a reason to take care of them. Not only take care of them, but always remember them as well. Remember the old saying that your mother used to throw in your face? You get what you pay for? As it turns out, Mom was right, imagine that? So the next time you think $100 is a terrible deal on a pair of sunglasses, remember; over time they will actually cost you less than the cheap, crappy ones.
Trevor Kugler is Co-founder of JRWfishing.com Trevor has more than 20 years of fishing experience, and raises his three year old daughter in the heart of trout fishing country….Montana.