French Connection (FCUK) is one of the most recognized designer labels in the industry. With its controversial acronym, this brand began in the United Kingdom and eventually dominated the world marketplace, opening stores as well as concessions within larger department entities. FCUK has had many legal issues concerning the trademarked use of its label, fighting many copycats who attempted to garner recognition off the recognized name. The acronym actually was first discovered in a fax between the Hong Kong French Connection and the United Kingdom offices. It simply said FCHK to FCUK – and with that, one of the most well recognized trademarks was born.
FCUK is very much known for their minimalist advertisements of “the man” and “the woman.” Their clothing line is highly successful and, alternately, their accessories follow suit. FCUK sunglasses are extremely stylish but very affordable. In a highly competitive industrial marketplace, it is important for many of the brands to offer consumer friendly prices. Luckily, FCUK considers this by delivering highly fashionable items, but for moderate prices.
The sunglasses collection is irrevocably sophisticated with elements of innovation and premium treatments. Licensed through Fabris Lane, these sunglasses epitomize the spirit of FCUK that is extremely high-end without the excess cost.
The women’s sunglasses line is reminiscent of old Hollywood with large, rounded frames and colored lenses. Aviator and cat eye styles are also available making it funky yet impeccably chic. The colors range from black, tortoise and brushed metal with lenses of purple, blue and black hues. All the French Connection Sunglasses are 100% UV protected. Some eyewear even has changeable lenses that can accommodate morning, afternoon and night delights! Either way, the women’s collection is not only affordable, but extremely stylish and would make any woman happy to wear a pair!
The men’s collection is a bit more edgy. With a continuity of aviator styles, more embellished in some than others, the sunglasses come mostly in tortoise shell with the occasional metal or black plastic frame. Each have a unique sleek construction that is slightly similar to the women’s, but ultimately, very different in that they are more trendy than classic (seen in the women’s collection). All the lenses are the same monochromatic grey tint to keep the glasses masculine but chic. Nonetheless, this sunglass collection does not fail to deliver FCUK’s envelope pushing style sense.
If you are on the prowl for some luxury-inspired eyewear, FCUK is definitely the place to shop. Many stores will even carry older sunglass variations than those available online, so the best way to ensure the perfect purchase is to hit the floor running and get to your local FCUK boutique. With undeniable sophistication and classic European style, French Connection sunglasses are wonderfully made for both genders.
Jason Thompson writes for PolarisedSunnies.com.au, specialising in mens sunglasses