One of the more difficult challenges for webmasters today is to build web sites that rank highly in the search engine results and get large amounts of low-priced traffic from Pay Per Click advertising. If your web site receives a poor quality score, however, it won’t be given PPC traffic. Period.
A few years ago you could throw up almost any web site, put together a few thousand keyword phrases, add a small advertisement and Google AdWords would send you an endless supply of traffic.
Well, it wasn’t really endless, was it? Because the Google slaps came next. When webmasters started putting up poor quality landing pages just to funnel traffic to another destination, or in order to collect email addresses with a squeeze page, Google started slapping these sites, and turning off the traffic to them.
Overnight webmasters saw monthly incomes of thousands of dollars disappear. And once a site is “turned off”, it’s extremely difficult to get the site “turned on” again so that it will receive a good volume of pay-per-click traffic again.
These days you need to build a site with several pages of quality, relevant content, that actually adds value to the visitor’s experience. You need to have the right combination of keyword density, number of pages, outgoing links, and several other important factors.
Imagine being able to build a site that closely matches Google’s quality score algorithm. What if you could actually see your new web site through Google’s eyes, as you are building it? What if you could build it right the first time so that Google gives it a high quality score and is willing to send you tons of traffic?
That is what the new Google Goggles software claims to do. It lets you “see your web site through Google’s eyes”. It is designed by several internet marketers who have spent millions testing out web sites and pay-per-click marketing techniques.
I have been test-driving it this past week and so far I have been fairly impressed. It quickly analyzed my keywords, advertisements and landing pages for relevancy and consistency. Then it provided a more detailed analysis of how my web site needed improving in order to achieve a higher quality score.
This is the sort of tool that as webmasters we need to see more of. Why? With our web sites receiving good quality scores they will be allowed to bid for Google AdWords advertising at lower minimum bid prices. It’s still more work than it used to be, but it does appear as if this tool will bring back the times when you could build a web site and send heavy volumes of PPC traffic to it.
Michael Kryzer has been working online for many years. He regularly tests out new software and tools as they become available. If you want more information on the new Google Goggles software you can check it out at https://www.glassesca.com/