The most prevalent issue concerning businessmen involved with wholesale sunglasses (or any wholesale product for that matter) is the question of quality. The common perception when it comes to wholesale businesses is that the items involved are priced very affordable because they are of inferior quality, and therefore, can be sold in bulk. That perception is not actually accurate. For a majority of wholesale businesses, they can afford to sell their bulk merchandise because they have been made available by the manufacturers in large amounts. However, it doesn’t automatically follow that these manufacturers have produced shoddy products just because they have made a lot of them.
But then, for those who are still on the fence about pricing your wholesale sunglasses right, here are some questions you need to ask and answer yourself, just to gain confidence about your merchandise:
- Does my brand provide superior performance? Are my products actually excellent?
When concerned with the performance of wholesale sunglasses, you would need to look into the lenses and temples. Can the design of the temples fade easily? Do the temples break easily? Are the lenses easily scratched? Do they provide excellent protection for the eyes in whatever lighting condition? If you say yes to a majority of these questions, then your wholesale sunglasses are obviously of inferior quality. Therefore, you might be extra careful if you are marketing your wholesale sunglasses in a very positive light, as premium quality is something people would look for, even for wholesale items.
- Does my brand display excellent craftsmanship? Is my brand priced higher because it adheres to high production standards?
Pricing of products depends on a number of factors, including the recall of a brand. If a brand has been known to provide high class goods for years (even centuries, for some), then its current products command high costs, even if they may not be that great in quality anymore. But trust us when we say that these companies have to keep up with the quality of their goods, which means they don’t have the luxury of slacking off with quality. But in most cases, you are said to be “paying for the brand” or “paying for the reputation of the company.” But unfortunately, wholesale products do not have this luxury, so what you need to ask yourself is if the goods you are selling are of great craftsmanship and made with high production standards. Look at the details of your wholesale sunglasses. Are the brands and logos etched properly or are they just glued and the dried up adhesive hangs in the sunglasses? Do the temple designs fade easily? Are the screws placed properly? These are some questions you need to answer.
- Is my product a picture of innovation? Does it present something new?
For wholesale sunglasses, there is always room for innovation, albeit it being limited. One product line that shows innovation in Got Shades’ inventory is the Tundra line, which also happens to be one of the latest lines only launched this year. With sunglasses that you can use on top of prescribed eyewear and the reflective lenses, the brand sure shows a lot of innovation.
If you want to start a business, especially starting to sell sunglasses, you may want to consider Gotshades for your wholesale sunglasses dealer. To know more about their products, more info at https://www.eyewearuk.com/