So it is getting close to the summer season and you are in the market for some designer sunglasses. However, you might not know that these designer sunglasses that cost up to $500 might not be much better than the cheap designer sunglasses you can get for around $100 or even $25! Moreover you might think that one brand is better than another and offer better quality. However, you also might not know that nearly all sunglasses are made by just one company which is an Italian company by the name of Luxottica.
Luxottica is one of the biggest consumer companies in the world yet many people have never heard of it. This is because it is hidden behind the brands it manufactures such as Burberry, Chanel, Vogue, and Versace — all these major brands and others belong to this company. It might have licensed many brands from other companies but also owns some brands such as Oakley and Ray-Ban. If the same company is making all these brands, then the quality has to be similar too. Hence if you have discount designer sunglasses that you are getting at a fraction of the price of a more exclusive pair, then you can be sure that there would not be much quality difference as long as they are made by the same company!
Not only is the same company making these companies, but probably selling you these glasses as well. Luxottica owns a number of prominent sunglasses retailers such as LensCrafters and Sunglass Hut. You may find that the people that are recommending the sunglasses to you, are the same people that are making them, and the same are selling them to you! This is an extreme form of vertical integration and partly presents a conflict of interest. You would certainly want to get an objective choice array. Just imagine finding out that the advisor you have hired to oversee your finances is actually employed by a mutual fund and is actually advising you to buy the mutual funds from their own company. You would certainly want to conduct your due diligence in such a case!
Ask any medical representative and you will find that 300 dollar sunglasses are not any better than a 100 dollar pair of sunglasses. Even if you have cheaper sunglasses, you can be sure than the majority of the UV rays are blocked out. Spend a little more and you will get polarized lenses that will cut out glare, but beyond that, the medical benefits taper off pretty quickly.
There are other ways of finding cheap designer sunglasses as well. Online auction sites such as eBay can be used for this purpose. People routinely sell their stuff on auction sites. Sometimes hardly used items are sold at a fraction of the cost of the product. So in this way one can find discount designer sunglasses