For years, a number of top Olympic swimmers have endorsed their chosen brands of swimming goggles and similar gear. As a result, these brands gained more exposure and prestige, resulting in increased sales as people rely heavily on the testimonies given by these professional athletes. Their accomplishments, persona and reputation obviously exert a powerful influence on the purchasing decisions of consumers in favor of the brands that they represent.
A Look at Highly-Rated Olympic Swimmers and their Sponsor Brands
Most brands of the best swimming goggles gain instant popularity from consumers because of their endorsers. The following are among the top-rated Olympic swimmers of all time, as well as the brands of swim gear that sponsor them.
* Jeanette Ottesen
Top Olympic swimmers have gained international recognition not only from their outstanding performances in the sport, but also for the products that they endorse. Jeanette Ottesen, a Danish swimmer, has gained tremendous attention for her accomplishments in the Olympics, earning a gold medal in the 2008 Short-Course Swimming Championships, as well as the 2011 World Aquatics Championships.
Recently, Ottesen has accepted a multi-year agreement with TYR, which is renowned among many as the brand producing the best swimming goggles and swimwear. She takes great pride in the brand’s commitment to providing only the finest quality swim gear and apparel to swimmers all over the world.
* Rebecca Soni
Rebecca Soni is a highly-reputed American swimmer who currently holds the record in the long- and short-course 4 x100-meter medley swimming relay. Soni has also earned 14 gold, 7 silver and 1 bronze medal in all the professional swimming competitions that she participated in. Furthermore, she qualified for the Summer Olympics in 2012, and won a silver and 2 gold medals.
In 2009, this world-class professional swimmer signed an endorsement contract with Arena. She was grateful to be a part of the brand’s elite team, and she openly expressed her trust in Arena’s outstanding reputation for years.
* Ryan Lochte
This American Olympic medallist made a big name for himself when he qualified for the 2004 Summer Olympics, winning a silver and bronze Olympic medal during the swimming competition. Moreover, he competed and earned more medals in the 2004 FINA Short-Course World Championships. His impressive performance in the 2008 Summer Olympics and 2009 World Aquatic Swimming Championships enabled him to win his first gold medal and along with it, worldwide fame.
Lochte endorses the swimwear brand Speedo, and he is also noted for the shoe design he made for the brand. The pair of shoes featured a neon green color and embellished with rhinestones.
* Ricky Berens
This professional American swimmer broke the record in the 4×200-meter long-course freestyle swimming relay. He has won two gold medals in the Olympics – one in the 2008 and 2012 Summer Olympics. His fame has caught the attention of several endorsers, in particular, TYR. In fact, he signed a multi-year contract to endorse the brand. Ryan Dolan, the TYR VP of Sales believes that Berens’ personality and character are a perfect fit to TYR’s reputation as a renowned brand of swimwear.
Watch Out for More World-Class Olympic Medallists
Top Olympic swimmers continue to inspire fans with their remarkable accomplishments and public image. As they soar to fame, several swim gear brands are keen on discovering new talent that can boost the popularity and reputation of their product lines. Make sure you keep an eye out for more professional athletes that are aligned with some of the world’s best swimming goggles and gear.
During his years of managing and operating sports and recreational facilities in Canada, Jim Tschritter trained with some of the top swimmers and coaches. All the while, he has kept abreast of the latest developments in the swimming gear market.