Shopping for a new pair of sunglasses should be fun for your customers. Making sure that your store stocks a wide enough variety to suit everyone’s taste and personality can be tricky, but it can really pay off when you’re able to help nearly every customer find something that they love. This means more sales for you, and more happy customers telling their friends that your store was the one that had just what they were looking for.
An understanding of the sunglass styles that suit different face shapes, colorations and hair styles can assist you in optimizing your stock so that you’ll be most likely to be able to meet the biggest percentage of your customers’ needs. It will also enable you to more efficiently assist your customers when they are searching for the styles that will look best on them.
Your first consideration should be stocking several different shapes and widths of glasses to suit a variety of face shapes. Customers with oval faces are likely to look good in just about every shape, but other face shapes present more of a challenge. For people with round faces, glasses should make the face appear longer and more slender. To achieve this, the frame should be at least the same width as the widest part of the face and angular lenses should be chosen. Styles with round or oval lenses are most suitable for square and oblong faces. Oval lenses are also nice for people with diamond shaped faces, but it is important that the frames are no wider than the cheekbones. For individuals with triangular faces, sunglasses that are straight across the top should be chosen, and the glasses should have lenses, such as cat eyes, that work to accent the eye area.
Ideally, you’ll want to stock some of each width and shape in a variety of frame colors and materials to suit many skin tones and hair colors. Generally, people with pale complexions and light hair look best wearing frames with just a touch of light color. The frames themselves should also be lightweight, and colors such as blue and green should typically be avoided. People with medium complexions should avoid black frames and look for gold, silver or clear. Metallic frames tend to be flattering on people with dark skin tones and dark hair.
Hairstyle can also impact the way various styles look, particularly when it comes to thickness of frames and size of lenses. Typically people with curly hair look best in glasses with delicate frames and smaller lenses while people with short, straight hair may find themselves looking most attractive in sunglasses with angular lenses and frames with bold colors. You may suggest two different pairs to individuals with long hair – one that will look best when wearing their hair down, while the other will be better for when they have their hair up. This is a great way to sell two pairs of sunglasses, instead of just one!
It’s important to remember that these guidelines aren’t hard and fast rules. Everyone’s style and taste are different. You and your customer might not agree on which pair looks best, but stocking a wide array of sunglasses in many shapes, widths, frame colors and thicknesses will enable you to please just about anyone. Your customers will love that they are able to express their individual style and flair through a flattering, fashionable pair of shades, and you will love the extra cash flow that could result from having the right selection available.
Looking for a sunglasses wholesaler with an excellent, high-quality selection to meet your customers’ needs? Pacific Link Sunglasses offers a wide assortment of the latest eyewear fashions in all categories, including Citiwear, Surf wear, Sportswear and Nightclub wear. They also provide private label options, and can add your logo to select styles.