Many who start a dollar store fail to see the many opportunities sitting right before them. There are so many dollar store items that sell well during the year. Many just start to take these dollar store items for granted. In this article I will examine one example of an overlooked product every dollar store owner should consider adding to their offerings. In this article I present sunglasses are a hot seller most of the year.
It doesn’t matter whether you are talking about spring, summer, fall or winter, sunglasses sell. Sure sales will start to increase as the sun starts to shine more frequently during the spring months. And of course sales will continue to grow during summer. However, do not underestimate the sales to be had during the fall and even winter months. The key is to make sunglasses available and prominently displayed so shoppers see them and then buy them. Here are a few tips to help you build sunglasses sales:
* Display sunglasses prominently in your store.
Sunglasses should not be placed into an often overlooked corner of your store. Not only will the risk of theft be a problem, but you will lose sales. Put them right up front in your store where every shopper can see them. A good location to display these dollar store items is in front windows close to your cash registers.
* Expand your offering as the busy sales months approach.
While it is fine to allow the total number of displays to shrink during slower months, you lose sales by not offering a good assortment of sunglasses as the higher-sales months approach. Be sure to add in other complimentary dollar store items such as carry cases, lens cleaner, repair kits and more.
* Make sure to have a good selection available.
Having 100’s of pairs of a single style will not generate added sales for your store. However having 100 styles will help you to offer something for everyone. Maybe your store cannot handle hundreds of styles, but a good assortment will pay dividends.
* Don’t forget to replenish displays frequently.
As with all other merchandise, fully stocked displays support higher sales levels. Make it a daily routine to replenish the stock being displayed.
* Mirrors are required.
Sure you are a dollar store, but your shoppers want to make sure the sunglasses they want to purchase will look just right on them. Help them by providing a mirror so they can admire their soon-to-be-purchased sunglasses.
Are you interested in starting a dollar store? Visit https://www.eyewearcanada.com/prescription-sunglasses for more information.