Is there a need to attract affluent customers in your marketplace? At first glance, it might seem silly to segment your market into different buying categories. The successful of discount stores like Big W leads one to focus on one side of the market, but not the other. There is a place within the global marketplace for just about every business that you can think of. If you’re going to have some stores that focus on providing the best prices around, that’s perfectly fine. Yet there is a segment of just about every market that isn’t looking for things based on price. They’re looking to satisfy emotional goals, social goals, or even just searching for quality. Premium pricing can be a viable strategy, but you’re going to need resources that help you really showcase the different items of merchandise that you have.
Glass showcases get this done in affluent market spaces. Imagine your customers walking in and being able to immediately see the fine items that you have. Most glass showcases have a locking mechanism on them. This means that you create another indicator to your audience that what you have is special. After all, we have been trained from a very young age to realize that anything that has to have a lock and key is something that we’re protecting for a reason: value. We store our valuables much more carefully than we store the things that can be replaced quickly and cheaply.
The glass showcase can be of just about any size that makes sense in your shop. You want to look for multiple shelves if you have small items, but you also want to be able to take the small shelves out to make room for bigger items.
You will find that these glass display fronts will be versatile across a wide range of spaces. No space is really too small to have a nice glass showcase. Saving these showcases for your best pieces, or pieces that have a high margin, can drive sales and profits in a systematic way.
When looked at from the right perspective, you’ll find that this is really just an extension of your overall marketing strategy. After all, it’s highly likely that you’re already spending a lot of money to get customers into your shop. Why not extend that marketing by showcasing the very things that your audience wants to check out? Glass showcases increase the natural dialog between customers and retail sales professionals. In order to see the item up close, they must ask someone to unlock the case and show it to them. This is a great opportunity for your representative to build rapport and encourage the sale to take shape. The higher sale and margins can go a long way towards meeting long term sales projections and expectations. If your pay is partially based on the performance of the store, then this is a great way to increase the chances of reaching a higher bonus tier as well.
Now is the time to order a few glass showcases to test them out. Order online to get high quality at an affordable price. Good luck!
Beautiful glass showcases can increase interest in the products that you offer currently. Ready to order? Click here for great prices and speedy shipping!